Website and newsletter copy for fjör
fjör is a brand new wellness and skincare brand that provides simple, 100% natural products for those with even the most sensitive skin. The brand is Nordic inspired with a Swedish founder, an Icelandic name, and Danish branding so they wanted the famous Skandi simplicity conveyed throughout the website, plus a hint of the founder's jovial personality.
Following these instructions, I created copy for all webpages including the landing page, product page, about page, and all CTA buttons throughout prompting the reader to sign up to the newsletter and shop the key product. I also suggested the brand introduces a newsletter welcome sequence, which they asked me to create, plus the newsletter for the next 6 months.
Following these instructions, I created copy for all webpages including the landing page, product page, about page, and all CTA buttons throughout prompting the reader to sign up to the newsletter and shop the key product. I also suggested the brand introduces a newsletter welcome sequence, which they asked me to create, plus the newsletter for the next 6 months.