Creative Copy
The good, the bad and the ones that make you cringe. Here's a few of the latter that I thought needed a little refresh. Thanks as always to the London Underground for the inspiration (and the perspiration).
Fiverr
This popular freelance marketplace had a few ads that popped up in autumn 2022 in stations around The City. As a freelancer, I couldn't help but feel disappointed that one of the largest platforms for us painted many of my colleagues as a problem that needed a solution.
This popular freelance marketplace had a few ads that popped up in autumn 2022 in stations around The City. As a freelancer, I couldn't help but feel disappointed that one of the largest platforms for us painted many of my colleagues as a problem that needed a solution.
You're here reading this because you know the value investing in a good copywriter can add to your business. After all, you wouldn't do your own fillings just 'cause you wanted to save a few pennies and think dentists are too expensive. The same goes for copywriters. If you're expecting someone to churn out a 500 word blog for £50 in two hours then the results are probably going to be painful and could even cost you more to fix.
So, instead of focusing on some of the negatives that can be present in the industry, I thought this campaign would be a great way to show the positives of working with freelancers instead.
So, instead of focusing on some of the negatives that can be present in the industry, I thought this campaign would be a great way to show the positives of working with freelancers instead.